In November 2023, I received the project to update the Ion Interactive microsite with the goal of presenting the product in a more visual, dynamic, and innovative way. I worked together with the Growth Specialist and the Product Marketing team to define which product features should be highlighted and the overall visual style of the site.

Based on the copy provided by the Product Marketing team, I selected the most relevant features, researched different ways to present them, and developed a mockup in Figma. I then created the images and animations in Photoshop and Illustrator, ensuring the layout conveyed dynamism and innovation. After several rounds of adjustments and approvals in Figma, the design was finalized and I built the page in WordPress.

The new layout was well received by the external audience, attracted new clients, and within just 30 days online, conversions increased by 250%.