UBO Regulations: A Global Overview
To: Athennian
Year: 2025
Areas of Focus:
- Editorial Design
- Art Direction
- Strategic Design
- Inbound Marketing
This project highlighted the importance of strategic and flexible design, where every stage — from layout to landing page — was developed to allow quick adjustments and maximize brand reach.
In 2024, Athennian defined the creation of the guide “UBO Regulation – A Global Overview” as one of the key pieces of its inbound marketing strategy for the first half of 2025. The material compiles Ultimate Beneficial Ownership (UBO) regulations in 50 countries, positioning the company as a reference for professionals in legal, tax, and governance fields.
As the sole designer at Athennian during this period, I was responsible for the entire art direction, layout, and finalization of the guide, as well as the creation of all digital and print promotional assets. I collaborated occasionally with Pixel True agency for specific assets, but kept full creative and technical control from start to finish.
The distribution was planned in two phases:
- Digital: launched through a landing page without a form, prioritizing reach and awareness; after two months, the page transitioned into a lead generation tool by adding a form.
- Print: copies were sent to strategic clients and distributed at events.
The result was a visually consistent piece, aligned with the brand identity and functional across different channels, reinforcing Athennian’s positioning as a reliable source on UBO.
